"Motivating distributors to carry a product" and "encouraging trial purchase" are examples of

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Motivating distributors to carry a product and encouraging trial purchase are specific communication objectives that a marketer would include in their marketing communication plan. These objectives focus on creating awareness and interest around the product, and ultimately driving sales. Therefore, they fall under the category of marketing communication objectives.

"Motivating Distributors to Carry a Product" and "Encouraging Trial Purchase