__________ is a paid-for message communicated through the media by an identified sponsor.

Question

Quizplus · Accepted Answer

Advertising is a paid form of communication where a brand or business pays for a message to be shared through various media channels like radio, television, print, online, etc. The sponsor is identified in the message, and the primary objective is to promote or sell products/services. Sales promotion and marketing communications are also forms of advertising, but they are specific techniques used within the broader umbrella of advertising. Personal selling is a one-on-one communication between a seller and a buyer, while publicity is an unpaid form of promotion where brands or businesses receive media coverage and exposure.

__________ Is a Paid-For Message Communicated Through the Media by an Identified