Essential information that provides direction for creative development is provided in a document known as the creative brief. This is provided by the

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The creative brief is provided by the client, as it outlines their specific goals, target audience, messaging, and other key information related to the project. The agency or creative team will then use this information to develop their ideas and executions. The industry, sales team, and market place may provide additional context or insights, but the creative brief is specifically provided by the client.

Essential Information That Provides Direction for Creative Development Is Provided