Which of the following is NOT a commonly used execution technique?
A) product demonstrations
B) endorsements
C) testimonials
D) sexual appeals
E) taglines
Correct Answer:
Verified
Q80: For negative appeals, the product promise and
Q81: In testimonial advertising, the message and the
Q82: Distinguish between creative objectives, creative strategies, and
Q83: For products that want to make claims
Q84: Why are support claims statements used? Pick
Q85: Discuss the pros and cons of using
Q87: The textbook discusses several of the more
Q88: The line "I Am What I Am"
Q89: An endorsement of a product or service
Q90: Describe the content of a creative brief.
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