Marketing plans and marketing communications plans are both strategic and tactical in nature.

Name: Marketing plans and marketing communications plans are both strategic and tactical in nature.
Brand: Quizplus
Rating: 4.7 (54 reviews)

Question

Quizplus · Accepted Answer

Both marketing plans and marketing communications plans involve strategic thinking about the overall goals and objectives of the organization's marketing efforts, as well as tactical planning to implement specific campaigns or initiatives designed to reach target audiences and achieve those goals.

Marketing Plans and Marketing Communications Plans Are Both Strategic and Tactical