The strategic planning process usually starts with a(n) __________ plan.
A) preliminary
B) marketing
C) overall strategic
D) marketing communications
E) corporate

Question

Quizplus · Accepted Answer

The strategic planning process usually starts with a corporate plan, as it outlines the overall mission, goals, and objectives of the organization. The other options listed may be important components within the overall strategic plan, but they are not typically the starting point.

The Strategic Planning Process Usually Starts with A(n) __________ Plan