Frito-Lay invests a significant amount of money in marketing programs and aggressively markets its existing products to retain its position in the market. This is an example of a(n)

Question

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Frito-Lay's aggressive marketing program to retain its market position suggests the use of a penetration strategy, which involves increasing market share in existing markets with existing products. This involves investing heavily in promotions and advertising to persuade customers to continue buying their products.

Frito-Lay Invests a Significant Amount of Money in Marketing Programs