When developing a marketing communications strategy a target market profile is critical. What characteristics of the profile help the marketers focus on lifestyle?
A) behaviour response
B) geographic
C) psychographic
D) demographic
E) economic

Question

Quizplus · Accepted Answer

Psychographic characteristics such as values, attitudes, interests, and lifestyles are the most relevant for focusing on lifestyle in a target market profile. Demographic characteristics alone do not provide enough information about consumers' lifestyles, while geographic and economic characteristics are only important in certain cases. Behavioural responses may reflect lifestyle choices, but they do not necessarily provide insights into the underlying motivations and preferences shaping those behaviours.

When Developing a Marketing Communications Strategy a Target Market Profile