Sales promotions can be classified as either consumer promotions or __________ promotions.

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Sales promotions can be classified as either consumer promotions or trade promotions. Consumer promotions are aimed at increasing customer demand and loyalty, while trade promotions are aimed at incentivizing retailers, wholesalers, and distributors to carry and sell the product. Non-consumer, event, communications, and retail promotions are not widely recognized categories of sales promotions.

Sales Promotions Can Be Classified as Either Consumer Promotions or __________