Integrated Marketing Communications involves the coordination of all forms of marketing communications in a(n) __________ program that maximizes the impact on the intended target market.
A) unified
B) exciting
C) long
D) advertising
E) unique

Question

Quizplus · Accepted Answer

Integrated Marketing Communications involves coordinating all forms of marketing communication (such as advertising, sales promotion, public relations, personal selling, direct marketing, etc.) into a single, unified program that maximizes impact on the intended target audience. Exciting, long, advertising, or unique do not accurately describe the concept of IMC.

Integrated Marketing Communications Involves the Coordination of All Forms of Marketing