Effective communications integration also considers the role of _______________ and its impact on consumers at point of purchase.
A) radio
B) advertising
C) packaging
D) public relations
E) pricing

Question

Quizplus · Accepted Answer

Packaging plays an important role at the point of purchase as it can influence a consumer's decision to buy a product. Effective integration of communications should consider how the packaging design can convey brand messaging and differentiate the product from competitors.

Effective Communications Integration Also Considers the Role of _______________ and Its