If a company's primary target market for a new clothing line is the under-35 age group, marketers will have to give ______________ due consideration.

Question

Quizplus · Accepted Answer

The under-35 age group is known for their heavy use of mobile devices, making mobile communications a crucial channel for reaching them. While television and radio media may still be effective, they are not as targeted as mobile communications. Magazine advertising and personal selling may also be effective, but may not reach as large of an audience as mobile communications.

If a Company's Primary Target Market for a New Clothing