Biotherm for men uses well respected, attractive, sports figures in its campaigns. They are gearing the message based on what concept?

Name: Biotherm for men uses well respected, attractive, sports figures in its campaigns. They are gearing the message based on what concept?
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

Biotherm for men is using ideal self as the concept in its campaigns by featuring respected, attractive, sports figures. This appeals to the desire of men to aspire to be like these figures, thus enhancing their ideal self.

Biotherm for Men Uses Well Respected, Attractive, Sports Figures in Its