In a business buying situation, the __________ are those who control the flow of information to the members of the buying centre.

Question

Quizplus · Accepted Answer

Gatekeepers are responsible for controlling or regulating the flow of information within the buying centre. They decide which information is important or relevant enough to be shared with other members of the buying centre. They can be anyone from administrative assistants to purchasing managers who have the power to grant or deny access to information.

In a Business Buying Situation, the __________ Are Those Who