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People Feel a Strong Social Obligation to Return Favors

Question 3

Multiple Choice

People feel a strong social obligation to return favors. Thus a potential flaw of 360-degree programs is that they are subject to collusion: "I'll give you a good rating if you give me one." This situation is an example of:


A) experience effect.
B) bandwagon bias.
C) reciprocity bias.
D) conflict of interest bias.

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