Although the business-to-business (B2B)market grabs more of the news headlines,the business-to-consumer (B2C)market is considerably larger and is growing more rapidly.

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According to various studies, the B2C market is estimated to be larger and growing faster than the B2B market. For example, a report by Statista states that global B2C e-commerce sales amounted to 3.53 trillion US dollars in 2019, while B2B e-commerce sales were estimated at 12.2 trillion US dollars in the same year. Additionally, a report by eMarketer projects that B2C e-commerce sales will reach 4.89 trillion US dollars by 2021, while B2B e-commerce sales will be 1.2 trillion US dollars lower than that.

Although the Business-To-Business (B2B)market Grabs More of the News Headlines,the