Retargeting is a technique used by advertisers to recapture shoppers by using targeted and personalized ads to direct shoppers back to a retailer's site.

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Retargeting is a commonly used advertising technique where personalized ads are shown to shoppers who have previously visited a retailer's site, in an attempt to encourage them to return and make a purchase.

Retargeting Is a Technique Used by Advertisers to Recapture Shoppers