A researcher is interested in how same-sex marriages have been represented on cable television.Which of the following would be the most appropriate research method?

Question

Quizplus · Accepted Answer

Content analysis of television shows that have featured LGBT characters would provide a systematic and objective way to analyze how same-sex marriages have been represented on cable television. This method allows the researcher to quantify and analyze the frequency, context, and portrayal of same-sex marriages within the media content. Conducting interviews with gay or lesbian actors or conducting a national survey of Americans who watch 30-plus hours of television each week may provide useful information but may not provide the same depth of analysis as content analysis. An experiment that measures respondent attitudes about same-sex marriage after they view images of married same-sex couples would not provide information on how same-sex marriages have been represented on cable television but would provide information on attitudes towards same-sex marriage.

A Researcher Is Interested in How Same-Sex Marriages Have Been