In general,it is better for firms to measure and report both ________ and ________ measures of performance in order to capture improvement.

Question

Quizplus · Accepted Answer

Measuring and reporting both relative and absolute measures of performance helps firms to capture improvement as both measures have their advantages. Relative measures such as market share or return on investment (ROI) allow firms to evaluate their performance in comparison to competitors and industry standards. Absolute measures such as profits or revenue growth provide an accurate picture of the firm's financial health and progress over time. Using both types of measures will help firms to identify areas for improvement and track their progress towards achieving their goals.

In General,it Is Better for Firms to Measure and Report