Revenue management is
A)the use of marketing tools to increase revenue.
B)the use of pricing to increase the profit generated from a limited supply of supply chain assets.
C)a process designed to determine the best use of funds generated through sales.
D)the use of accounting tools to monitor cash flow.

Question

Quizplus · Accepted Answer

Revenue management is the strategic use of pricing to maximize revenue and profits from a limited supply of assets, such as hotel rooms or airline seats. It involves analyzing data such as demand patterns and market trends to set optimal prices that will balance supply and demand while ensuring the highest possible revenue. While marketing and accounting may play a role in revenue management, they are not the primary focus.

Revenue Management Is