Revenue management uses

Question

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Revenue management involves the use of differential pricing strategies to increase revenue. This means that businesses offer different prices to different consumer groups or in different time periods based on demand patterns, competition, and other factors. This pricing strategy allows businesses to maximize their revenue by charging higher prices to those willing to pay more for a product or service while offering discounted prices to customers who may not pay full price. The use of static pricing (C) alone may not optimize revenue generation. The marketing mix (A) and supply chain mix (B) are related concepts but not specifically related to revenue management.

Revenue Management Uses