An effective revenue management tactic when faced with seasonal peaks is to charge a
A)high price during the peak period and a higher price during off-peak periods.
B)higher price during the peak period and a lower price during off-peak periods.
C)lower price during the peak period and a higher price during off-peak periods.
D)low price during the peak period and a lower price during off-peak periods.

Question

Quizplus · Accepted Answer

Charging a higher price during peak periods and a lower price during off-peak periods is an effective revenue management tactic as it allows the business to capitalize on the higher demand during peak periods, while also encouraging customers to visit during off-peak periods by offering a lower price. This can help to balance out revenue throughout the year and increase profitability.

An Effective Revenue Management Tactic When Faced with Seasonal Peaks