The goal of trade promotions is to

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The goal of trade promotions is to influence retailers to act in a way that helps the manufacturer achieve its objectives, which typically involve increasing sales, gaining distribution, and building brand awareness. These promotions may include discounts, rebates, or other incentives designed to encourage retailers to carry and promote the manufacturer's products. While trade promotions may ultimately benefit the retailer by increasing customer traffic and sales, their primary purpose is to benefit the manufacturer.

The Goal of Trade Promotions Is to