When performing aggregate planning,the goal of all firms in the supply chain should be to maximize individual firm profits.

Question

Quizplus · Accepted Answer

The goal of aggregate planning should be to maximize the profitability of the entire supply chain, not just individual firms. This requires coordination and collaboration among all members of the supply chain to ensure that plans and decisions support the collective goal of optimizing the overall profitability of the network. Focusing solely on individual firm profits may result in suboptimal outcomes for the supply chain as a whole.

When Performing Aggregate Planning,the Goal of All Firms in the Supply