The promotion and pricing decisions made by marketing and sales typically have the objective of

Question

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The objective of marketing and sales is to maximize revenue, which can be achieved through promotions that increase sales and pricing strategies that maximize the amount customers are willing to pay. Maximizing profitability may be a secondary objective, but it is ultimately the revenue generated that leads to long-term profitability. Minimizing profitability or revenue would not be a desirable objective for a business.

The Promotion and Pricing Decisions Made by Marketing and Sales