Customers substituting the firm's product for a competitor's product is

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Stealing share refers to customers switching from a competitor's product to the firm's own product. This can be a strategy to increase market share and revenue. Market growth refers to an increase in the overall size of the market, while forward selling and forward buying refer to strategies related to purchasing and selling goods or commodities in advance.

Customers Substituting the Firm's Product for a Competitor's Product Is