The Okra Colada
An okra farm anticipates highly seasonal demand for their product,tender pods of okra that can be made into the new drink sensation,the okra colada.Their estimate of the demand profile appears below.This forecast is based on the demand profile of last year's drink,the tuna colada.Once everyone in the test market had actually sampled the drink,demand fell to zero.
The costs for the managerial levers appear in this table.
The base price per okra colada is $40 per unit and there is no promotion,but management is seriously considering different promotional plans.The beginning workforce level is 80 workers.
-Use the Okra Colada scenario to answer this question.What is the optimal profit when using linear programming to solve this sales and operations planning problem?
A) $159,330
B) $183,440
C) $167,550
D) $175,660
Correct Answer:
Verified
Q59: Which of the following is an approach
Q60: Supply chains can influence demand by using
A)production
Q61: The Okra Colada
An okra farm anticipates
Q62: Which factor favors promotion during low-demand periods?
A)High
Q63: An increase in consumption of the product
Q65: Which factor favors promotion during peak-demand periods?
A)Low
Q66: Average inventory
A)increases if a promotion is run
Q67: The Okra Colada
An okra farm anticipates
Q68: Offering a promotion during a peak period
Q69: As the product margin declines,promoting during the
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