The Tuna Colada
A fishing consortium anticipates highly seasonal demand for their product,yellowtail tuna steaks that can be made into the new drink sensation,the tuna colada.Their estimate of the demand profile appears below.This forecast is based on the demand profile of last year's drink,the okra colada with one key difference.The tuna colada is being positioned as a healthier alternative to eggnog,so demand is expected to climb throughout the planning period with a peak in December.
The costs for the managerial levers appear in this table.
The base price per tuna colada is $75 and there is currently no promotion,hence,no forward buying,but management is seriously considering different promotional plans.The beginning workforce level is 80 employees.
-Use the Tuna Colada scenario to answer this question.If this problem is solved using linear programming,what is the maximum possible profit?
A) $61,370
B) $34,260
C) -$21,070
D) -$34,260
Correct Answer:
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Q79: Which factor favors promotion during low-demand periods?
A)High
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Q82: The Tuna Colada
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Q83: Discuss the impact of promotion on demand
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Q86: The Tuna Colada
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