The Tuna Colada
A fishing consortium anticipates highly seasonal demand for their product,yellowtail tuna steaks that can be made into the new drink sensation,the tuna colada.Their estimate of the demand profile appears below.This forecast is based on the demand profile of last year's drink,the okra colada with one key difference.The tuna colada is being positioned as a healthier alternative to eggnog,so demand is expected to climb throughout the planning period with a peak in December.
The costs for the managerial levers appear in this table.
The base price per tuna colada is $75 and there is currently no promotion,hence,no forward buying,but management is seriously considering different promotional plans.The beginning workforce level is 80 employees.
-Use the Tuna Colada scenario to answer this question.If this problem is solved using linear programming,which of these statements is best?
A) The workforce rises and then falls as the period moves from July to December.
B) There are more units made using overtime than there are instances of stocking out.
C) Inventory is at its peak during the month of September.
D) There are more units made by subcontracting than there are workers laid off throughout the planning period.
Correct Answer:
Verified
Q79: Which factor favors promotion during low-demand periods?
A)High
Q80: The Okra Colada
An okra farm anticipates
Q81: The Tuna Colada
A fishing consortium anticipates
Q82: The Tuna Colada
A fishing consortium anticipates
Q83: Discuss the impact of promotion on demand
Q85: Discuss the importance of collaboration within a
Q86: The Tuna Colada
A fishing consortium anticipates
Q87: Discuss key issues when managing predictable variability
Q88: An okra farm anticipates highly seasonal
Q89: The Tuna Colada
A fishing consortium anticipates
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