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Molson Is a Widely Recognized Brand Name

Question 187

Multiple Choice

Molson is a widely recognized brand name.During the Stanley Cup playoffs each year,this beer company has many of the most successful ads.Which statement is TRUE about advertising for Molson?


A) It is designed to increase the demand for Molson.
B) It decreases the costs of supplying Molson.
C) It guarantees customers that Molson tastes better than do other beers.
D) It is designed to increase excess capacity.

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