One way to measure the gain to consumers from a drug that has the potential to reduce obesity is to measure what people are willing to pay for the good and subtract the amount they have to pay.

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This method is known as the Consumer Surplus and is a commonly used measure to estimate the net gain to consumers from the consumption of a good or service. It is calculated by subtracting the price paid from the maximum amount that a consumer is willing to pay for a good.

One Way to Measure the Gain to Consumers from a Drug