When Toshiba and IBM shared the $1 billion of developing a memory chip facility to transfer to a new IBM plant in Virginia, which entry mode were the firms using?

Question

Quizplus · Accepted Answer

The firms were using a strategic alliance by sharing the $1 billion cost of developing a memory chip facility. They did not simply license or export the technology, nor did they franchise their respective businesses to each other.

When Toshiba and IBM Shared the $1 Billion of Developing