PepsiCo's phrase "We take eagles and teach them to fly in formation" is an example of which approach to reinforcing culture?

Name: PepsiCo's phrase "We take eagles and teach them to fly in formation" is an example of which approach to reinforcing culture?
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The phrase "We take eagles and teach them to fly in formation" is an example of language as a way to reinforce culture. It communicates the idea that individual talents can be refined and harnessed for the benefit of the group.

PepsiCo's Phrase "We Take Eagles and Teach Them to Fly