A pollster is interested in measuring how intensely people feel about an increased tax on hotel rooms to offset the price of the construction of a new sewer system.Which type of survey question would best assess the intensity of voters' opposition to this proposed tax?

Question

Quizplus · Accepted Answer

Questions with five to seven answer options, ranging from strongly favor to strongly oppose, would provide a range of responses that would allow for the measurement of the intensity of opposition to the proposed tax. Simple yes-or-no questions or approve-or-disapprove questions may not provide enough nuance to accurately measure intensity of feelings. Interviewee-bias measures and demographic-information measures are not relevant to this particular question.

A Pollster Is Interested in Measuring How Intensely People Feel