Jimmy Carter's "You never had it so good" campaign message exactly fit the national mood and led to his reelection.

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Jimmy Carter's "you never had it so good" message was actually used in his 1979 State of the Union address, and it was seen as out of touch with reality given the economic challenges of the time such as inflation and high unemployment. He lost in the 1980 election to Ronald Reagan.

Jimmy Carter's "You Never Had It So Good" Campaign Message