Imagine that over the months leading up to an election,news and media outlets have emphasized topics X,Y,and Z.Although the incumbent was successful on a number of political issues,he loses his reelection bid.Exit polls show that voters felt he was a failure as a politician because he did not address the topics the media had been addressing.What media effect is this?

Question

Quizplus · Accepted Answer

Priming is the media effect where the media's emphasis on certain topics influences the criteria by which the public evaluates political figures or issues. In this case, the media's focus on topics X, Y, and Z led voters to judge the incumbent based on his handling of those topics.

Imagine That Over the Months Leading Up to an Election,news