McDonald's was able to make progress in the French market by adapting its menu and the look of its restaurants after carefully analyzing which component of the external environment?
A) Demographic trends
B) Political/legal forces
C) Economic trends
D) Socio-cultural trends

Question

Quizplus · Accepted Answer

McDonald's was able to make progress in the French market by adapting its menu and the look of its restaurants based on the socio-cultural trends of the French population. The company acknowledged the importance of catering their offerings to the French taste and culture, which included smaller portion sizes, café-style seating, and using local ingredients. This decision was informed by the external environment component of socio-cultural trends.

McDonald's Was Able to Make Progress in the French Market