The changes that Mattel made in Barbie after the 1960s were in response to which component of the external environment?
A) Demographic trends
B) Political/legal forces
C) Economic trends
D) Socio-cultural trends

Question

Quizplus · Accepted Answer

The changes made by Mattel in Barbie after the 1960s were in response to socio-cultural trends such as the women's liberation movement, increased awareness of body image issues and diversity in society. These trends affected consumer preferences and influenced the company to make changes to the design and marketing of the Barbie doll to make it more appealing and relevant to contemporary society.

The Changes That Mattel Made in Barbie After the 1960s