Which strategic management approach is being used when Sears assesses its customer service capabilities by comparing its activities with those of Disney and Nordstrom's?
A) Value-chain analysis
B) Functional analysis
C) Benchmarking
D) Five forces analysis

Question

Quizplus · Accepted Answer

Benchmarking involves comparing a company's performance with that of others in the same industry or outside the industry. In this case, Sears is comparing its customer service capabilities with those of Disney and Nordstrom's, which is an example of benchmarking.

Which Strategic Management Approach Is Being Used When Sears Assesses