A firm's strategic mission
A) is internally focused.
B) flows from the firm's strategic intent.
C) indicates how the firm will use its resources.
D) is crafted without regard for the opportunities in the external environment.

Question

Quizplus · Accepted Answer

A firm's strategic mission flows from its strategic intent, which outlines the company's aspirations and the means by which it seeks to achieve them. This mission guides the organization's direction and decision-making processes.

A Firm's Strategic Mission