Inside the boxes of a new brand of cereal,is a short survey that can be mailed back for free to the manufacturer.The survey asks the consumer if he or she likes the cereal or not.What,if any,will be the most noticeable bias for this survey?

Question

Quizplus · Accepted Answer

Voluntary response bias is most likely because only those with strong opinions (positive or negative) may be motivated to respond to the survey, which does not accurately represent the entire population of consumers.

Inside the Boxes of a New Brand of Cereal,is a Short