In 2014,a soft drink company trying to find ways to boost sales over their competitors compiled these data about consumers: age,weekly consumption,diet vs.regular preference,cola vs non-cola preference,and geographical location.
A)Who: Soft drink companies; Cases: Each company is a case; What: Age,weekly consumption,diet vs.regular preference,cola vs.non-cola preference,and geographical location; When: June,2014; Where: United States; Why: To find ways to boost sales.
B)Who: Consumers; Cases: Each consumer is a case; What: Age,weekly consumption,diet vs.regular preference,cola vs.non-cola preference,and geographical location; When: 2014; Where: Not specified; Why: To find ways to boost sales.
C)Who: Consumers; Cases: Each consumer is a case; What: Age; When: 2014; Where: Not specified; Why: To find ways to boost sales.
D)Who: Consumers; Cases: Each consumer is a case; What: Age,weekly consumption,and geographical location; When: 2014; Where: Not specified; Why: To develop new products.
E)Who: Soft drink companies; Cases: Each company is a case; What: Age,weekly consumption,diet vs.regular preference,cola vs.non-cola preference,and geographical location; When: 2014; Where: Not specified; Why: To find ways to boost sales.

Question

Quizplus · Accepted Answer

Option B is correct because it accurately identifies the "who" as consumers, with each consumer being a case. It also correctly lists all the data points collected (age, weekly consumption, diet vs. regular preference, cola vs. non-cola preference, and geographical location) and states the purpose of collecting this data (to find ways to boost sales) without specifying unnecessary details or incorrect information.

In 2014,a Soft Drink Company Trying to Find Ways to Boost