Cadbury Schweppes PLC is a large beverage and candy producer based in London, England. They distribute many well-known brands in Canada, and trust their Canadian managers to make key decisions about what's best for the Canadian market. Cadbury Schweppes's global perspective is best described as __________.
A) parochialistic
B) ethnocentric
C) polycentric
D) geocentric
E) nationalistic

Question

Quizplus · Accepted Answer

Cadbury Schweppes's approach is polycentric because they trust local managers in Canada to make decisions, indicating a belief that local managers understand their market better than the central headquarters.

Cadbury Schweppes PLC Is a Large Beverage and Candy Producer