A manager who wishes to be successful in international business should avoid a(n) ________ attitude.
A) multicultural
B) multiracial
C) ethnocentric
D) geocentric
E) parochialistic

Question

Quizplus · Accepted Answer

An ethnocentric attitude is one that is focused on the superiority of one's own culture or nationality, and is therefore not conducive to success in international business where cultural differences and diverse perspectives must be valued and respected.

A Manager Who Wishes to Be Successful in International Business