Which of the following is an MNC that tailors marketing strategies to the host country's unique characteristics?
A) borderless organization
B) global company
C) multidomestic corporation
D) transnational organization
E) strategic alliance

Question

Quizplus · Accepted Answer

A multidomestic corporation (MDC) tailors its marketing strategies to fit the unique characteristics of the host country. They decentralize their operations and grant autonomy to subsidiaries to respond to local needs and preferences. This approach is often used when significant variations exist in customer tastes, cultural norms, and regulatory frameworks across regions. Examples of MDCs include Coca-Cola, McDonald's, and Procter & Gamble.

Which of the Following Is an MNC That Tailors Marketing