When Montreal-based Bell Canada contracted with Sitel India and two other Indian companies to provide technical support to Canadian customers, they were using which international strategy?
A) exporting
B) franchising
C) global sourcing
D) importing
E) establishing foreign subsidiaries

Question

Quizplus · Accepted Answer

Bell Canada is using global sourcing by contracting with companies in India to provide technical support to Canadian customers. Global sourcing involves seeking resources from around the world, often to take advantage of lower costs or specialized expertise.

When Montreal-Based Bell Canada Contracted with Sitel India and Two