Lisa has been hired by Lexman Corporation, a large mutlinational hydro-electric engineering firm, to launch a brand-new business under a different name. Funding will come from Lexman, but they want to take a hands-off approach and let Lisa run it as if it were her own business. The enterprise will market small, low-cost solar generators that individual homeowners can purchase and then easily relocate to a new home if they move. Executives at Lexman have told Lisa that the main objective in the first three years is growth and market penetration and then more of a focus on profit in year 4 and beyond. This is definitely a(n) __________.

Question

Quizplus · Accepted Answer

The description fits the definition of an entrepreneurial venture, which involves creating a new business with financial risks to pursue opportunities and growth. The hands-off approach from Lexman Corporation and the focus on growth and market penetration in the first three years further reinforce this classification. It is not a protective investment, as the objective is not to protect existing assets or profits. It is also not an entrepreneurial misadventure, which implies a failed or unsuccessful attempt at starting a new venture. Finally, it is not a social venture or social investment, as the primary goal is not to address a social or environmental issue.

Lisa Has Been Hired by Lexman Corporation, a Large Mutlinational