Max Wants to Be an Entrepreneur but in Today's Climate

Max wants to be an entrepreneur but in today's climate it is difficult to come up with a totally new idea and build a business around it. Max is scanning the environment as well as actively searching for an opportunity. He knows there is one just waiting for him, but how to find it is his challenge. He would most like to come up with something completely new where neither the supply for the demand is known. Max is involved in the process of __________________.

A) recognizing an opportunity
B) enacting an opportunity
C) discovering an opportunity
D) curiosity-driven research
E) conducting a feasibility study