When athletic sportswear manufacturer Nike decided to open its own chain of retail stores, it was pursuing which corporate strategy?

Name: When athletic sportswear manufacturer Nike decided to open its own chain of retail stores, it was pursuing which corporate strategy?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Nike opening its own chain of retail stores falls under forward vertical integration, as it involves the company expanding its operations into the distribution chain and reaching directly to the end consumers.

When Athletic Sportswear Manufacturer Nike Decided to Open Its Own