Over the last century, the Campbell Soup Company has expanded by acquiring other packaged consumer food companies such as Pace, V8, Pepperidge Farms, Swanson, and Godiva Chocolatiers. Campbell was pursuing which corporate strategy?

Question

Quizplus · Accepted Answer

Campbell Soup Company's strategy of acquiring other packaged consumer food companies such as Pace, V8, Pepperidge Farms, Swanson, and Godiva Chocolatiers falls under related diversification. This is because these acquisitions are related to Campbell's core business of producing packaged food products.

Over the Last Century, the Campbell Soup Company Has Expanded